Why the EU Taxonomy Matters: Making Sustainability “Green by Law,” Not Green by Hype
Greenwashing is when organizations give a false or exaggerated impression of environmental performance—generic claims like “eco-friendly” or “carbon neutral” without proof that can mislead consumers. The EU has moved to curb this by banning vague, unsubstantiated claims and tightening rules on labels, precisely to stop deceptive marketing that erodes trust. From “claims” to criteria: […]
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